After conducting intensive research on the needs and demands of a niche market, Butana Beauty Clinic (Pty) Ltd was established and registered in accordance with the South African Law in 2012. The company was established by historically disadvantaged individuals (HDI) Black South Africans that grew up in the rural areas of Limpopo Province. The company is owned and managed by Black South African women who are the shareholders and owners of the business. The company started to operate in February 2014 after through preparation and serious consultation with experts within the health profession. The therapists were subjected to intensive training prior to commencement of their trading activities taking place. The training was based on products and services, cleanliness, means and ways of avoiding practices that bring pollution to the environment, its flora and fauna as well as training on different skin aliments. This training was very informative, educational and empowering as it involves business management , Health & Safety courses that are critical for the entity.

Butana Beauty Clinic (BBC) is a company that is operating in the sector of the economy that focuses on the skin problems and makes a difference in the lives of many people. Majority of its customers are African women (old and young) who are concerned about their skin and how they appear to the general public. The bulk of these customers are in the middle to upper income brackets of the economy and most of them are employed. There are teenagers and young ladies that are at still at colleges are unemployed and are assisted by their significant others who provide for their financial wellbeing. Products and services that are offered by Butana Beauty Clinic are affordable even to the students that are unemployed. Young professionals who have influence in different spheres of business are commanding respect and engage in a number of interactions with a number of people and their appearance becomes very paramount. Butana Beauty Clinic will not only look into the skin therapy but weight loss as well. Weight and Obesity are a serious challenge to majority of people due to the food that they eat.

The company was established to offer solutions to higher demands and needs of customers who have stress related skin problems such as acne, eczema, psoriasis, rosacea and other skin disorders such as melasma, pigmentation and so forth. Today there are number of dermatologist and health professionals that go deeper to look into the causative factors of these different skin problems. In many cases skin problems emanate from simple malnourishment and exposure to adverse climatic conditions. On the other hand, there are those who are not sick but need cosmetic treatment and there are small number of skin therapists that look into all these skin problems. The lifestyle that people live and the food they consume are the cause of all these conditions. In addition to the treatment process that Butana Beauty Clinic Therapists provides to its clients, they also go further to offer counselling and coaching services to clients about what to eat and which kind of lifestyle to live.